The campaign which will revolve around increasing the branding of the Mack Boots premium safety and casual boots range in the key areas of mining, manufacturing and construction by providing safety tips, new product announcements, safety news and other relevant information will be available to all those that sign up via Mack Boots Facebook and Twitter pages. 

The campaign which was put together by Incremental Marketing Group is designed to increase the exposure in key Australian industries where the proven Mack Boots’ combination of long-lasting toughness, extreme durability and  superior comfort have long been sought after in safety and casual boots.

According to Mack Boots General Manager, Grant Tuckett, the inherent toughness of Mack Boots is well-suited to the harsh condition workers experience in Australia and this new social media push is all about alerting them to the fact that when it comes to safety, compromise is not a word in the Mack Boots dictionary. “As a maker of some of the best safety boots in the world, we will be using social media to give Australian workers a real choice when it comes to not just protecting their feet, but also giving them a boot that is both comfortable and stylish at the same time”. 

Daniel Posavac, Social Media Manager of Incremental Marketing Group says this social media push is a first for local safety boot companies. “Social media is the perfect way to inform and engage consumers and Australian workers - the areas of mining and construction have a very active presence on both Twitter and Facebook”. “Mack Boots should find a ready audience across the country on both the Twitter and Facebook channels and the information we will be providing will help enhance safety which is an ongoing concern in all industry verticals” 

The social media campaign kicked off on January 16 and you can join the conversation here:

Facebook - http://www.facebook.com/MackBoots

Twitter - https://twitter.com/mackboots