Premium safety boot brand Mack Boots has stepped up with the second most popular Australian Retail Fashion Facebook page according to Facebook analysts Brand Temper.

Mack Boots recorded a Temper Score of 72, just marginally behind fashion brand Seafolly (which scored 78) for the first week of October 2012.

This result means that Mack Boots, a maker of premium quality industrial footwear nearly toppled a household name fashion brand and at the same time beat many other popular retail fashion icons including Oakley Australia and Lorna Jane to the number #2 spot.

Mack Boots General Manager (Global) Grant Tuckett says this amazing result showed that “our brand has a strong connection with our customers and a great story to tell. We are looking to build on this result and will continue to deliver the best community experience for our Facebook fans.”

Social Media Manager Daniel Posavac from Incremental Marketing Group (IMG) who designed and manages the Mack Boots Facebook page, said the Brand Temper score was ”an exceptional achievement and we look forward to pushing for the number #1 spot over the coming summer months”.

“For Mack Boots it’s all about building a conversation with their customers and promoting awareness of their new range of boots. It’s fantastic to see so many of their customers actively engaging on a regular basis”, said Posavac.